LinkedIn and JD Supra: Tips to Effectively Market Your Legal Practice Online

With more than 180 million users and counting, LinkedIn has become an increasingly important tool for lawyers to market themselves online. In this program, PeopleLinx co-founder and former LinkedIn employee Patrick Baynes will offer strategies for lawyers to raise their profile and develop business using the popular social network. 

Adrian Lürssen, JD Supra co-founder and Vice President for Strategic Development, will describe how the online publishing and distribution service works with LinkedIn and other social media platforms to help lawyers reach new clients, gain media attention and establish authority in their field of practice.

Patrick Baynes
Patrick is the Co-founder and head of Social Business at PeopleLinx. Prior to PeopleLinx, Patrick was an early day employee at LinkedIn and instrumental in rolling out customer operations to LinkedIn's now 180+ million members. Patrick's career affords unique experience in internet business strategy, go-to-market strategy and strategic consulting.

Adrian Lürssen
Adrian, JD Supra’s co-founder and VP for Strategic Development, brings a wealth of new media expertise, editing savvy, and if all that weren’t enough, a nifty South African accent. The Cape Town native served as the senior managing editor at Yahoo! for five years in the critical early days of the Web, creating and managing the company’s first team of editors and writers whose work included Yahoo! News Full Coverage, Daily & Weekly Picks, Ask Yahoo! and other editorial features. In 1999 Brill’s Content media magazine placed Adrian on its Top-25 Influence list, calling him “the most important person in cyberspace of whom you’ve never heard.” He has lead JD Supra’s growth into a powerful provider of legal-related content to a wide audience of professionals interested in legal matters. Today you can find most of his writings on JD Supra’s legal marketing blog at scoop.jdsupra.com.
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